Wednesday 8 May 2013

SEO Link Building Mistakes To Avoid


Search engines want websites to have links that are pointing back towards your website that are inbound links. These links are important for a higher page rank as well as for attracting traffic towards your website. Search Engine Optimization (SEO) is the best method of gathering these quality back links. However, search engines like Google wants to see natural and organic links pointing towards the site for considering it for top slot of its SERP, i.e., search engine result page.

It was a time when manipulating the search ranking of Google with these links was easy. However, now a day, with updated algorithm, Google has made it a lot difficult for so-called SEO experts to influence it with low quality or irrelevant external backlinks from other websites. In the race of gathering links, SEO companies offer Link Building Services that aims to provide you page rank link building, Organic Link Building and even they offer you the service of building link popularity.

Many online marketing and internet experts are offering SEO link building services these days, however, not all can deliver you what is essential for a quality link building regime. The so-called SEO experts may offer you a list of ways in which to build back links for your website. However, there are few ideas that Matt Cutts, Google’s head of search spam, consider inappropriate and consider them as SEO link building mistakes.


Recently, he issued a video in which he tried to clarify what all mistakes should be avoided to have an effective SEO link building campaign. The major points that he underlined were:

(1)    You need to have a proper website that is easily crawlable.
(2)    You should have relevant content on page with the right words over it. For example he stated – instead of writing “Mt. Everest Elevation”, you should use the exact phrase that the user is suppose to use that is – “How high is Mt. Everest?”
(3)    Link building should not be planned in isolation; it should be combined with compelling content and marketing.
(4)    The title and description of the vital pages of the website should also be made according to the user perspective.
(5)    Webmaster resources that are available on internet should be referred to for learning appropriate Google methods.

Thus, overall following points should be kept in mind while strategizing link building campaign:

·         Crawlability
·         Content
·         Links, social media and citations
·         Meta content
·         Analysis and Research 

8 comments:

Unknown said...

Very useful information on what mistakes to avoid while performing link building.Very well written and researched work on link building packaging tools.It provides a wider perspectives on the topic of link building fundamentals.

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SEO Online Solutions said...

Thanks Aron Frinch, Be update with this blog i will share useful information about SEO.

Anonymous said...

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Sun Smith said...

SEO has become very tough. Link building is still very effective for getting top ranking in search engine but now this has changed significantly as only natural quality link building on high PR sites having high DA & PA is considered.

Anonymous said...

Indeed, there are many avenues to explore when it comes to link building. It takes work but amazing results will be expected. This is a good start for newbies. affordablelinkbuildingpackages

Marvin P said...
This comment has been removed by a blog administrator.
Anonymous said...

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thriftsol said...

Nice information.link building is vary effective to get the rank in SEO.
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