Link Building that really works

Link building is an SEO exercise which has been likened to collecting currency online. The number of inbound links a website manages to achieve will reflect on its page ranking on search engines.   Search engines use spiders that crawl into webpages to track down links and discover how well pages relate with each other and in what ways. 

What is Organic Link Building?

An organic link is the link placed on another website, blog or social account without being asked to. These links are placed by the other website purely for reference of the authentic content which the owners feel is worth sharing with readers and/or followers. Google assigns page rank values to the content published online based on the artificial and natural links built, where natural links are organic links and artificial inorganic.

Some Vital Stats

A study of the source of website visit shows that 47% of the visits were from organic links while only 6% paid links were effective. Google’s Matt Cutt says that buying paid links manipulates the search engine unduly, and is hence penalized. However, advertising links for selling merchandise is viewed as advertising for sales and is not frowned upon. Paying for links to give information is different from paying for links to build page rank. 

How does the Link get marketed?

Primarily, links get marketed via blogs, articles and social media marketing. SEO specialists and content marketing experts will post the relevant articles or blogs in other websites and insert backlinks to their own website. Social media sites such as Facebook, Twitter etc. are used to post links with important information on the company’s home page which is then marketed. Often SEO link builders post comments on forums or discussions and even for other relevant articles for back linking.

Guaranteed SEO services manually promote the website links through the process mentioned above by spreading the websites process on the internet. Of course, it is essential to ensure that the backlink provided is relevant or there is a chance of being penalized. 

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Posted in: guranteed SEO Services,link building

Reputation Management- A New Dawn in Internet World

In this age of internet, the very famous quote “‘it takes a lifetime to build reputation and minutes to destroy it …” is found to be absolutely correct. It has been observed that world of internet has grown rapidly. This age has boomed with reputation management services that is empowered with the all the fundamental tactics used to build up reputation of any company.

Simply, online reputation management (ORM) is a sort of practice that can easily impose control over the online search results of the people and their businesses. It possesses the capacity to combat with the negative press, rip-off reports, social media attacks, forum posting and many other negative search results that can affect ones business.  

Consequences of avoiding these services:

With the advancement of technology, protecting of name and fame has fallen under a daunting task. This is why, online reputation management services has come into existence for combating with the negative reviews that are ranking high amongst the search engine results. Search results can make or even break the business, and can drastically affect the personal life. It is proven that 90% of users just search the first page for any related query so we need to prevent ourselves from the insult, these services builds diverse properties to dominate the first page of major search engines. These properties are nothing but positive information related to the individualized client with the use of innovative and tested methods.

Achievement of these management services:

Online reputation management has evolved in the passing years in response to the explosion of social media that expanded the voices of every single user.  And, now Search engine reputation management has crossed the threshold and reached the next level with the effort of PR firms across the globe. A professional company needs to be aware of all the activities that results as a well-ranked online messages to create a huge effect on the perception of the brand. This article deals with the steps discovered so far involved in offering a service:

      SERP Cleansing

·         Reputation Monitoring

·         SERP Claiming

·         Branding

·         Lobbying

·         Negative PR

·         SEO = PR

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Posted in: online reputation management,reputation management,reputation management services

All the fuss about Link Building and link analysis

Building link popularity is an exercise that is fast being replaced with link analysis as it is a more wholesome method of analyzing the link quality. Most search engines with spiders use link analysis for ranking algorithms in order to identify spam web pages that are manipulating the search engines using key words.

Why Build Link for popularity?

Building link popularity will result in better results for the web pages on link analysis. Link analysis is done to publish relevant results on the SERPs so that the viewer receives maximum benefit and saves time in the process. It is also done to penalize dud sites.

Link Building or Link Analysis?

Prior to the arrival of Google’s Penguin, search engines used link popularity  for their indexing and ranking mechanism where only the number of hits counted. However, they realized the futility of this methodology once they realized that not all links that are created are of the same level of importance. In fact, some links are fabricated for the purpose of fetching more clicks for the site. Hence, major search engines digressed toward link analysis wherein they could now determine the level of importance attributed to a particular link, going beyond its popularity on the SERP.

What do they analyze?

Google uses the Penguin software to check backlink patterns, manipulative linking tactics, anchor texting etc. It uses link analysis to determine the relative importance each link by setting out the crawlers. They balance link popularity and analysis to assess the link structure and its page rank.

All this gizmo analysis may make small businesses, especially apprehensive about SEO for promoting their website. However, used smartly and appropriately, SEO is still the best online marketing tools available right now. The system can be legally manipulated through syndication tactics such as offering backlinks to one’s website. 

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Posted in: Building link popularity,link building,link popularity

Your Audience is Tweet-tweeting on Facebooking

A recent study has revealed that smartphone users spend more time on their device for interacting on the social media than to make phone calls or send text messages. This is a big indicator of how extensive the reach of social networking sites Twitter and Facebook is. So imagine the number of views your website will get if it features on Facebook or Twitter.

Under-the-Hood Market Strategizer

Facebook and Twitter marketing services offer great marketing solutions that will help promote your webpage. Promotion in Twitter and Facebook has their unique lingo that must be adapted to catch viewer attention. For instance, a good Twitter marketing strategy would involve witty captions that will catch the viewers’ attention. The greatest advantage of Twitter marketing is that you are in directly targeting the potential and existing customers.  From the marketing perspective, social media sites help you promote your brand and track what people are saying about your brand and company. Another interesting objective you can achieve is to develop direct relationships with industry leaders and opinion makers.

Dress Well to catch their eye

Social mediamarketing services will also tailor your social communities after understanding your customer need based on the analysis of their past responses to the Facebook and Twitter marketing strategy. Online marketing service providers have in-house professional writers who design Facebook and Twitter marketing campaigns through which your content will receive more frequent visits than it did previously with SEO only. You may request the Twitter marketing service provider to create automated tweet campaigns to post to your Twitter profile and keep them active and fresh. This is the key to building a network of new followers and sustaining the interests of existing followers. Facebook and Twitter marketing strategy may be designed to keep the company profile active throughout the day that will lead to brand promotion while keeping the user interest fired. 

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Posted in: Social Media Marketing,twitter marketing,twitter marketing services,twitter marketing strategy

SEO Link Building Mistakes To Avoid

Search engines want websites to have links that are pointing back towards your website that are inbound links. These links are important for a higher page rank as well as for attracting traffic towards your website. Search Engine Optimization (SEO) is the best method of gathering these quality back links. However, search engines like Google wants to see natural and organic links pointing towards the site for considering it for top slot of its SERP, i.e., search engine result page.

It was a time when manipulating the search ranking of Google with these links was easy. However, now a day, with updated algorithm, Google has made it a lot difficult for so-called SEO experts to influence it with low quality or irrelevant external backlinks from other websites. In the race of gathering links, SEO companies offer Link Building Services that aims to provide you page rank link building, Organic Link Building and even they offer you the service of building link popularity.

Many online marketing and internet experts are offering SEO link building services these days, however, not all can deliver you what is essential for a quality link building regime. The so-called SEO experts may offer you a list of ways in which to build back links for your website. However, there are few ideas that Matt Cutts, Google’s head of search spam, consider inappropriate and consider them as SEO link building mistakes.

Recently, he issued a video in which he tried to clarify what all mistakes should be avoided to have an effective SEO link building campaign. The major points that he underlined were:

(1)    You need to have a proper website that is easily crawlable.

(2)    You should have relevant content on page with the right words over it. For example he stated – instead of writing “Mt. Everest Elevation”, you should use the exact phrase that the user is suppose to use that is – “How high is Mt. Everest?”

(3)    Link building should not be planned in isolation; it should be combined with compelling content and marketing.

(4)    The title and description of the vital pages of the website should also be made according to the user perspective.

(5)    Webmaster resources that are available on internet should be referred to for learning appropriate Google methods.

Thus, overall following points should be kept in mind while strategizing link building campaign:

·         Crawlability

·         Content

·         Links, social media and citations

·         Meta content

·         Analysis and Research 

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Posted in: link building plan,link building services,SEO link building

SEO Consultancy Services- Ready To Beat The Competition

With the support of the Internet, the way of marketing in the present scenario has transformed into a trendy method. And, all this was possible because of the combination of knowledge, experience and constant innovation. The SEO consulting services mainly emphasize over the business to discovers online success in the dynasty of digital marketing, with the only motive to explore ones name and fame. The SEO consulting service , USA provides the several advantageous services that are detailed as below in this article:-

Search engine optimization: It is the advance mode of SEO strategy that enhances the popularity of the brand and delivers better ROI. This process has split up into On-page optimization and off-page optimization. On-page optimization put the relevant long-tailed keywords in the place where the search engine spiders would surely look for. This process also comprises of the following steps such as rewriting of title and description meta tags, addition of  footer links, improvement of HTML Code as well as fixing of content and internal links. Instead, off-page optimization aims to provide a better sense to the branded websites to attract maximum traffic.

Link building: Now, no more means of quick short for a better link building service. This process mainly focuses on the creation of high quality back links. While performing this task  SEO consulting service providers need to be careful in making the purchase of links as it may lose its value, time to time.

Social media marketing (SMM):  A SEO consultancy service aims to establish a strong presence of the brand name amongst different social media sites such as Twitter, Facebook and LinkedIn. This encourages sales and marketing personnel to take especial initiatives in discussions that revolves around brand, products and services.

Reputation management: A SEO Consultancy service conducts pro-activity reputation monitoring to respond quickly over any problems faced by the customers. In the present scenario, there are several software programs that enable companies to monitor and track the reputations online in both ways either on-line or off-line.

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Posted in: SEO consultancy services,SEO consultation,SEO consulting services

4 Amazing Tools for Brand Awareness to Gain SMM Results

Businesses and brand must quickly pay attention on the list of social networking sites such as Facebook, Google+, Twitter, LinkedIn, Flickr and Pinterestto go on and on in this competitive world. Needless to say, it is completely a daunting task to track each and every movement of the social media marketing world, when it comes to the social media marketing results. Before getting overwhelmed, one should know that there are a vast number of handy online tools, software programs and application out in the market to save the time and simplify social presence. We have narrowed down the list of seven other favorite tools that canprovide best social media marketing results.

·         TweetDeck is one of the most amazing social media dashboard applications that help social media optimizers to manage Twitter and Facebook accounts at a single location. If one possesses great idea for interaction activity such as shares, re-tweets  etc. then it is great way towards success to scroll across and look over what is happening about to the SMM result. This also helps in searching out business position by the mentioned conversation and also responds to several accounts at a single time. TweetDeck serve to be ideal SMM result-oriented tool for people who manage multiple social media accounts without in-depth analytics.

·         HootSuite is another management system that allows user to manage multiple networks at one time to gather enhanced marketing results. It mainly supports Facebook, Twitter, WordPress, LinkedIn, Google+, Foursquare, Mixi and MySpace. It is incorporated with a great scheduling system that allows one topre-program infinite number of posting for future sharing to save huge time and get bagged with amazing socialmedia marketing result. Users can view the scheduler page to see what posts have been scheduled for future, and also tracks all-important analytics.

·         AddThis is advance mode of social bookmarking service that is integrated into a website with use of a widget. This widget allows website visitors to bookmark the item by using Facebook, Google Bookmarks, Pinterest and Twitter to fetch excellent social media marketing results. It is a perfect tool that is capable of boosting shares and user pass-along as it is a handy way to promote specific content, sites or any sort of initiatives.

·         Instagram is most famous free photo sharing platform to take featured photos and apply visual filters for better feel and best SMM result. This allows easy sharing support while posting photos on Facebook, Twitter and Tumblr that provides professional and unique way to personalize the social media content. Popularly technorati, is a surprising practical and handy way to enhance little sparkle to any of the snapshot.

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Posted in: SMM results,Social Media Marketing,social media marketing results